Good content design means putting the information you want users to see where they're going to see it. And knowing how users look at pages is step one. In this recorded webinar, Bryan Eisenberg discusses eyetracking software, heat maps, and other methods of identifying the most valuable real estate on your page, and how that knowledge can drive optimal page design. That and a few real-time site reviews from listeners make for a valuable and informative video.

Length: 58 min.

You will learn:

• Why you need to have a deep understanding of human perception
• How to implement the Rule of Thirds
• How to understand and use the Golden Ratio
• How the Battleship Grid works and how to make it work for you
• Where to find online tools to help with page design
• How eye tracking is different from attention maps
• How men and women gaze differently
• How using photos of people can work against you - and what to do about it