Is your social media time paying off? It's not just about getting friends and followers... it's about getting them to take action. In this recorded webinar from August, Jeffrey Eisenberg shows you how to define, optimize for, and measure conversions in social media, making it a more valuable part of your marketing strategy.

Length: 60 min.

You will learn:

• What chart has everyone excited
• What draws people to social media
• The 6 types of people on social networks
• The difference between tasks vs buying experiences
• How behavior varies by task and motivation
• The 3 voices of social media
• How micro-actions lead to macro-actions
• Why there is no gravity in hyperlink space
• How to be (or become) truly remarkable