Is your internal site search driving users away? If it's hard to find, hard to use, or the results are poorly organized, it might be. In this recorded webinar, you'll learn how to make your site search a more valuable tool for your users, keep them engaged in your site, and guide them to the valuable information they're looking for... and right on through to conversion.

Length: 60 min.

You will learn:

• The 5 lessons we haven't learned from search engines -- and should
• What to do when your search delivers zero results
• What Zappos is doing right
• How to run the Whatchamacallit exercise
• Where you should stick your site search
• The advantages (and drawbacks) to advanced search features
• How to tell if you're showing enough