What makes for a good keyword? Your keyword choices need to be about more than just matching search results and driving visits... they need to support your ultimate conversion goals. In this recorded webinar, Bryan Eisenberg explains how you can focus your keyword research to drive optimum business results.

Length: 40 min.

You will learn:

• What the true role of the keyword is
• When keyword research should be conducted
• Why keyword research should be pursued strategically
• The 4 things keywords need to match
• The 7 factors to consider when choosing keywords
• How Leo Diamonds used the 4 personas to define their keyword strategy
• Why keywords can't actually fail to convert