"Scent" as it applies to conversion is an easy concept, but it can be difficult to explain. The best way to recognize good scent from bad is to see it in practice which is why Bryan provides a multitude of examples that you can apply to your own marketing campaigns to keep the scent alive and lead your visitors by the nose through your conversion funnel.

Conversion Workshop: March 17, 2009

Length: 1 hour

You will learn:

• Why humans are more like beagles than hounds when it comes to scent
• Where the biggest opportunity is to improve conversion rates
• Why you shouldn't blame keywords for low conversion rates
• Why a landing page is the beginning of a conversation, not the end
• How to properly insert keywords into a landing page dynamically
• Why design is as important for maintaining scent as copy and content
• Why number of page views is a good metric for measuring the strength of the scent

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
  
• Listen to Part 2