Users will leave your site, it's unavoidable. Knowing why they leave, and what might keep them longer, is an important part of optimization. Bryan and Dave Garr, co-founder of Usertesting.com, take a look at what makes users leave websites, how you can keep them on your site longer, and hopefully get them to convert.
Length: 60 min.

You will learn:

• What drives users to leave a site
• Best practices to keep users on a site longer
• How to use Usertesting.com to improve your conversion rate
• Different parts of your site to look at to increase time on site