Getting the clicks is meaningless if you can't convert - and the conversion process starts before the click. In this webinar recorded in July, Bryan Eisenberg explains how important it is to capture the imagination with bold clear messaging that sets expectations, and guides users to conversion. With the right balance of placement, message, and scent, your PPC efforts will be more effective than ever.

Length: 58 min.

You will learn:

• Why understanding customer intent is job one
• The definition of Effective PPC Advertising
• How to recognize and define your multiple markets
• The factors that affect search behavior
• Why 4 users searching the same keyword may have 4 different goals
• The kinds of questions different personas tend to ask
• 8 steps to spice up your PPC ads