You've got traffic. But who among those visitors is a qualified lead? Who should you disqualify, and how? In this lesson, Bryan walks through the process of calculating the sales potential in your existing traffic, how to discern visitor intent, and how to prioritize your marketing efforts to satisfy your most qualified visitors. Putting together a to-do list keeps you focused on the ongoing, incremental changes that will help you successfully improve your business month after month.
Length: 22 min.
You will learn to:
Calculate your traffic's sales potential
Separate different keywords reveal a lot about visitor intent
Judge the importance of disqualifying certain visitors
Differentiate between your visitor knowing what to do and what to buy
Paraphrase why brand recognition buys you a lot of confidence