You've got traffic. But who among those visitors is a qualified lead? Who should you disqualify, and how? In this video Bryan Eisenberg walks you through the process of calculating the sales potential in your existing traffic, how to discern visitor intent, and how to prioritize your marketing efforts to satisfy your most qualified visitors. Putting together a To-Do list keeps you focused on the ongoing, incremental changes that will help you successfully improve your business month after month.

Length: 22 min.

You will learn:

• How to calculate your traffic's sales potential
• How different keywords reveal a lot about visitor intent
• The importance of disqualifying certain visitors
• The difference between your visitor knowing what to do and what to buy
• Why brand recognition buys you a lot of confidence
• What A/B testing can do for you
• Conversion versus persuasion
• Why usability is NOT everything
• The importance of establishing a To-Do list
• The value of hope over hard work