In business, trust is everything. Without trust, your visitors will not buy from you. It's why websites pay through the nose for small icons that prove your website is secure, and it's why your competitor with a professionally designed website is stealing your market share. Bryan Eisenberg shows you how to enhance the credibility of your website to increase conversions and build lasting relationships with your customers.
Length: 23 min.
You will learn to:
Explain why trust is so hard to develop on the Internet
Give examples as to why your customers are like toddlers with money
State one of the biggest reasons consumers leave a retailer
Illustrate why the lack of contact information erodes confidence
Express why you need to be careful of your use of stock photography
Summarize why you can't afford to have mistakes on your website