In business, trust is everything. Without trust your visitors will not buy from you. It's why websites pay through the nose for small icons that prove your website is secure and it's why your competitor with a professionally designed website is stealing your market share. Bryan Eisenberg shows you how to enhance the credibility of your website to increase conversions and build lasting relationships with your customers in the July conversion workshop.

Length: 23 min.

You will learn:

• Why trust is so hard to develop on the internet
• Why your customers are like toddlers with money
• One of the biggest reasons consumers leave a retailer
• Why the lack of contact information erodes confidence
• Why you need to be careful of your use of stock photography
• Why you can't afford to have mistakes on your website
• How to create a great 'about us' page that establishes trust with your customers
• Why you should never have a reset button on your forms
• Why your form buttons should never say 'submit'
• How to eliminate the need for a captcha