Follow the eyes, follow the money. Discover how users view content, which screen real estate is most valuable, and how to put that knowledge to work for you. Bryan Eisenberg discusses eyetracking software, heat maps, and other methods of identifying the most valuable parts of your page, and how that drives optimal page design. That and a few fascinating case studies make for a valuable and informative lesson.
Length: 20 min.
You will learn to:
Defend why you need to have a deep understanding of human perception
Implement the Rule of Thirds
Describe how the Battleship Grid works and how to make it work for you