Follow the eyes, follow the money. Discover how users view content, which screen real estate is most valuable, and how to put that knowledge to work for you. Bryan Eisenberg discusses eyetracking software, heat maps, and other methods of identifying the most valuable parts of your page, and how that drives optimal page design. That and a few fascinating case studies make for a valuable and informative video.

Length: 20 min.

You will learn:

• Why you need to have a deep understanding of human perception
• How to implement the Rule of Thirds
• How to understand and use the Golden Ratio
• How the Battleship Grid works and how to make it work for you
• Where to find online tools to help with page design
• How eye tracking is different from attention maps
• How men and women gaze differently
• How using photos of people can work against you - and what to do about it