Most websites make you want to pull your hair out. Is your site one of them? Bryan Eisenberg explains the five main reasons reasons websites frustrate users and why this leads to poor conversion. The good news is that even small changes to your website can dramatically improve conversion so there is no good excuse for a two percent conversion rate.

Conference Call: August 1, 2008

Length: 39 min.

You will learn:

• The five categories under which conversion problems fall
• What to look for to determine if your site lacks relevance
• Why you should be checking for broken links frequently
• The impact of navigation on landing page conversion rates
• How multiple 800 numbers can help you discover conversion problems
• Where the most opportunity for conversion success lies
• How to write in a style that maximizes your potential audience
• Why your copy should have a voice and personality
• Why you should take advantage of free tools before you move to paid tools

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2