With blogs becoming a significant piece of nearly any company's marketing strategy, it's vital that marketers know how to get the most out of each post. Intelligent optimization techniques help your blog posts generate real business impacts. Whether your trying to increase traffic to your site, create a larger email list, or get more engagement across social media, Bryan has tips to help your blog convert users. Gain a solid understanding of how blogs can be optimized for conversion at many different points of the post.
Length: 33 min.
You will learn to:
Apply passion and energy into your blog and push the boundaries
Illustrate why you want people to both hate and love what you write
Explain why you want to make your readers feel smart
Create a reputation for relevance and quality
Apply formats to get people to want to keep reading what you write, both on computers and mobile devices
Use tools to encourage comments and content sharing