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Market MotiveTraining arrow Conversion Optimization
Hierarchy of Optimization - Bryan Eisenberg
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Bryan uses a whiteboard to illustrate the five levels of conversion optimization. You'll walk away with a greater understanding of A/B and multivariate testing, a better idea of where to focus your testing to provide the quickest and most valuable results, and an answer to the question "Why is failure a good thing when performing optimization testing?" Take notes, there is a lot to learn but the benefit to your business can be truly astounding.

Length: 15 min.

You will learn:

  • The five levels of the hierarchy optimization
  • Which level provides the most value for testing purposes
  • The difference between A/B and Multivariate testing
  • The minimum length of time any test should run
  • How multivariate testing will impact your quality score
  • How frequently you should be running tests on your website

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