Bryan uses a whiteboard to illustrate the five levels of conversion optimization. You'll walk away with a greater understanding of A/B and multivariate testing, a better idea of where to focus your testing to provide the quickest and most valuable results, and an answer to the question "Why is failure a good thing when performing optimization testing?" Take notes, there is a lot to learn but the benefit to your business can be truly astounding.

Length: 15 min.

You will learn:

• The five levels of the hierarchy optimization
• Which level provides the most value for testing purposes
• The difference between A/B and Multivariate testing
• The minimum length of time any test should run
• How multivariate testing will impact your quality score
• How frequently you should be running tests on your website