You've brought someone to your landing page, but what happens next? Through Conversion Optimization, Bryan teaches you the in's and out's of landing page optimization, its benefits, and the steps to follow to continually improve conversion rates. Learn what it really means to focus on the consumer, and identify opportunities to create a positive online user experience that will motivate them to take action. Because bringing traffic to your site is only half the puzzle. Getting visitors to purchase, register, or otherwise engage is the next step.
Length: 30 min.
You will learn to:
Focus on continually improving your user's experience
Balance your data to make better decisions
Optimize your site for users and test your strategies
Design models and tests for different types of personas
Improve your corporate metabolism and boost profits