You've brought someone to your landing page, but what happens next? In our Conversion Optimization Master Certification Program, Bryan Eisenberg teaches you the in's and out's of landing page optimization, its benefits, and the steps to follow to continually improve conversion rates. Learn what it really means to focus on the consumer, and identify opportunities to create a positive online user experience that will motivate them to take action. Because bringing traffic to your site is only half the puzzle. Getting visitors to purchase, register, or otherwise engage is the next step.

Length: 30 min.

You will learn:

• Why you should focus on continually improving your user's experience
• How to stretch your dollar further and create more profitable traffic
• How to balance your data to make better decisions
• The importance of optimizing conversion rates to get successful results
• Why you need to optimize your site for users and test your strategies
• How to build models and tests for different types of personas
• How to improve your corporate metabolism and boost profits