Google Website Optimizer is a powerful testing tool. And, best of all, it's free. So why aren't you using it? Well, we know the tool can be intimidating, but it is actually quite easy to use. In this conference call Bryan Eisenberg explains how testing works, how to setup a test, and how to interpret the results. After watching this video you'll feel comfortable implementing Google Website Optimizer on your website and be well on your way to improving conversion rates.

Conference Call: September 23, 2008

Length: 43 min.

You will learn:

• How testing in Google Website Optimizer (GWO) works
• Why your tests should have descriptive names
• Why you should predict the outcome of each test
• Why testing with GWO will not impact SEO
• How to read the report on the success of your test in GWO
• Why testing persuasive page elements leads to better results
• The limitations of Google Website Optimizer
• The minimum number of conversions needed for statistical relevance

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2