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Intro to Keyword Research that Drives Business Results

Everybody knows you need keywords. But do you know what they really do, or how to choose them? Bryan Eisenberg explains why keywords are important not just to getting found, but to converting those who find you. Learn how search users think, and how your keywords can be matched to their buying cycle to promote conversion.


Length: 20 min.

You will learn:

  • What the role of the keyword really is
  • When keyword research should be done
  • Why keywords are more strategic than you think
  • How to understand the search engine user
  • How keywords are connected to the buying cycle
  • How to appeal to the four personas
  • How Leo Diamonds balanced keywords and persona expectations
  • Why keywords don't fail to convert

 

 
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Conversion Optimization
Learn to retain visitors and increase conversion rates from Conversion Optimization master, sought-after consultant and NY-Times bestselling author Bryan Eisenberg.