Bryan Eisenberg is joined by FutureNow employee and GrokDotCom blogger Jeff Sexton as they pick apart a very special website: MarketMotive.com. Yes, watch the conversion experts as they critique our own site and hopefully you'll learn something you can apply to your website.

Conference Call: October 29, 2008

Length: 1 hour 1 min.

You will learn:

• Why different people need different levels of copy to make a purchase
• Why you must provide copy in the right places
• Why you need to appeal to different types of buyers
• Why the about us page is critical to conversion
• Why good personas are actionable
• Why customer testimonials should not be limited to their own page
• Why videos should be user-initiated
• Why time is a big motivating factor
• Why you may want to convey who you are not, as much as who you are

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2
• Listen to Part 3