|
Market Motive Site Critique: Conference Call - Bryan Eisenberg & Jeff Sexton |
 |
Bryan Eisenberg is joined by FutureNow employee and GrokDotCom blogger Jeff Sexton as they pick apart a very special website: MarketMotive.com. Yes, watch the conversion experts as they critique our own site and hopefully you'll learn something you can apply to your website.
Conference Call: October 29, 2008
Length: 1 hour 1 min.
|
You will learn:
- Why different people need different levels of copy to make a purchase
- Why you must provide copy in the right places
- Why you need to appeal to different types of buyers
- Why the about us page is critical to conversion
- Why good personas are actionable
- Why customer testimonials should not be limited to their own page
- Why videos should be user-initiated
- Why time is a big motivating factor
- Why you may want to convey who you are not, as much as who you are
MP3 Podcast Download
(Left Click to Stream, Right Click to Download)
|
|
{mos_fb_discuss:2} |
Conversion Optimization
