Mastering the Conversion Trinity: 3 Steps to Increase Conversion
Why is your landing page failing to convert the way it should? How does it compare to the competition? What simple changes will make the most difference? Bryan shares his uniquely powerful, three-step evaluation that helps identify your page's relevance, value, and call to action. He offers a half-dozen case studies that clearly illustrate the strengths and weaknesses of both retail and B2B sites. Ten years in the making, this shorthand approach will fast-track you to powerful changes that can push your conversion rate well into the double-digits.
Length: 17 min.
You will learn to:
Identify Google's landing page guidelines
Assess your page's relevance to the user's query
Communicate your unique value
Ensure your user knows what you want them to do next
Evaluate how Acquisio, ClickEquations, Clickable, and others are succeeding (and failing)