Optimizing Copy - Bryan Eisenberg from Market Motive

Optimizing Copy - Bryan Eisenberg

Copy is the most persuasive element of any webpage which makes copywriting the most important skill for conversion. It's more than just writing sexy copy, however. Copywriting includes how to format text for readability, how to convey a good first impression, how to know when less is more, and much, much more. In this video, Bryan Eisenberg reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website.

Length: 20 min.

You will learn:

Ten steps to improve your copy
Why headlines are so important to conversion
How the first mental image of your website affects the mindset of visitors
Why words are the most effective means of persuading on the web
Why you should read your copy out loud
Why verbs are superior to adjectives when writing
persuasive copy
Why the words you use in links matter
Why you should not overlook the fact that your message
may be way off the mark

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