Copy is the most persuasive element of any webpage, which makes copywriting the most important skill for conversion. It's more than just writing sexy copy, however. Copywriting includes formating text for readability, conveying a good first impression, knowing when less is more, and much, much more. In this lesson, Bryan Eisenberg reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website.

Length: 20 min.

You will learn:

• Ten steps to improve your copy
• Why headlines are so important to conversion
• How the first mental image of your website affects the mindset of visitors
• Why words are the most effective means of persuading on the web
• Why you should read your copy out loud
• Why verbs are superior to adjectives when writing
  persuasive copy
• Why the words you use in links matter