Copy is the most persuasive element of any webpage, which makes copywriting the most important skill for conversion. It's more than just writing sexy copy, however. Copywriting includes formating text for readability, conveying a good first impression, knowing when less is more, and much, much more. In this lesson, Bryan Eisenberg reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website.
Length: 20 min.