Copy is the most persuasive element of any webpage which makes copywriting the most important skill for conversion. It's more than just writing sexy copy, however. Copywriting includes how to format text for readability, how to convey a good first impression, how to know when less is more, and much, much more. In this video, Bryan reveals the tip of the copywriting iceberg as he walks you through a 10-step process for improving the copy on your website.
Length: 20 min.
You will learn to:
List the ten steps to improve your copy
Establish the importance of headlines to conversion
Express how the first mental image of your website affects the mindset of visitors
Utilize words that are the most effective means of persuading on the web
Apply verbs that are superior to adjectives when writing persuasive copy
Explain why the words you use in links matter
Avoid overlooking the fact that your message may be way off the mark