What are the seven deadly sins of PPC? Are they keeping you from focusing on your real goal -- creating ads and landing pages that capture visitors and turn them into customers? Bryan Eisenberg and Noran Shinnawy take a look at the bad habits that can keep you from building ads and landing pages that convert, and they provide a path to recovery.
Length: 38 min.
You will learn to:
Recognize if you're addicted to PPC
Recite the seven deadly sins of PPC advertising
Illustrate the PPC searcher's journey
Differentiate between targeted vs. mass marketing
Leverage the PPC management process
Memorize the 12-step recovery program
Identify why you're not a robot -- and why that's an advantage