What are the 7 deadly sins of PPC? Are they keeping you from focusing on your real goal - creating ads and landing pages that capture visitors and turn them into customers? Bryan Eisenberg and Noran Shinnawy take a look at the bad habits that can keep you from building ads and landing pages that convert... and provide a path to recovery.

Length: 38 min.

You will learn:

• How to recognize if you're addicted to PPC
• The 7 deadly sins of PPC advertising
• How to understand the PPC searcher's journey
• The difference between targeted vs mass marketing
• How to leverage the PPC management process
• Why you're not a robot - and why that's an advantage
• How to enrich your visitors' experience
• The 12 step recovery program