Do you know the four personality types that are coming to your site? You’d better. They’ve each got different things they’re looking for and, more importantly, different things that’ll drive them away. Let Bryan Eisenberg show you how to recognize the Competitive, Spontaneous, Humanistic and Methodical users coming to your site, and how to give each of them exactly what they need to make them stay. You'll learn how to create personas, turn them into working narratives, and use the narratives to build scenarios that will convert your site visitors into customers.

Length: 24 min.

You will learn:

• The 4 basic personas and their customer behavior
• Why you shouldn’t try to push prospects through the sales process too fast
• How to model customer behavior
• Why you should associate pictures with your customer personas
• How to map out the structure of your website to fit your personas
• How to tell a story that sells