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Do you know the four personality types that are coming to your site? You’d better. They’ve each got different things they’re looking for and, more importantly, different things that’ll drive them away. Let Bryan Eisenberg show you how to recognize the Competitive, Spontaneous, Humanistic and Methodical users coming to your site, and how to give each of them exactly what they need to make them stay. You'll learn how to create personas, turn them into working narratives, and use the narratives to build scenarios that will convert your site visitors into customers.
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You will learn:
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