Companies such as Toyota have mastered continuous improvement process for the production of automobiles and the results have shown. Why can't companies do the same for their websites? Testing and optimization aren't just for the Amazon's of the world; all companies with a website should be continuously testing and refining to increase conversion rates. In this workshop, Bryan Eisenerg shows you how to apply thetesting cycle to your website even if you lack the resources to test everything.

Length: 19 min.

You will learn:

• How to prioritize the potential changes to your website
• Why you must consider the available resources before testing
• Why your conversion rate is fundamental to the testing process
• Why micro-conversions are as important as macro-conversions
• The three main factors to consider before you begin testing
• How to properly setup a test
• What to test first
• Why contact forms convert better than emails