Companies such as Toyota have mastered a continuous improvement process for the production of automobiles. Why can't companies do the same for their websites? Testing and optimization aren't just for the Amazons of the world; all companies with a website should be continuously testing and refining to increase conversion rates. In this lesson, Bryan shows how to apply the testing cycle to your website, even if you lack the resources to test everything.
Length: 19 min.
You will learn to:
Prioritize the potential changes to your website
Consider the available resources before testing
Illustrate why your conversion rate is fundamental to the testing process
Differentiate between micro-conversions and macro-conversions
Survey the three main factors to consider before you begin testing