Customer reviews and testimonials are an extremely valuable asset for your website, yet many companies do not offer them, and those that do often do not use them as effectively as possible. In this lesson, Bryan Eisenberg shows you how to turn customer reviews into better-converting copy, where to place reviews and testimonials, and what to look for in a good testimonial.
Length: 16 min.
You will learn to:
Show what causes customers to want to speak about your product
Analyze two ways of looking at the voice of customer data
Name three triggers for word-of-mouth stories
Give examples as to why being generous is a good business strategy