Customer reviews and testimonials are an extremely valuable asset to your website yet many companies do not offer them and those that do often do not use them as effectively as possible. In this adapation from his December conference call, Bryan Eisenberg shows you how to turn customer reviews into better converting copy, where to place reviews and testimonials, and what to look for in a good testimonial.

Length: 16 min.

You will learn:

• What causes customers to want to speak about your product
• Two ways of looking at voice of customer data
• Three triggers for word of mouth stories
• Why being generous is a good business strategy
• How to leverage word of mouth reviews
• How to use customer reviews to enhance product copy
• How to correctly implement customer reviews on your site
• How to help visitors find the right products