In this lesson, discover how people buy through a non-linear process and learn to leverage the two navigation patterns that people use to get to your "buy point." If you don't know how to apply "scent" in your landing pages and customer experience, then you need to pay close attention.

Length: 20 min.

You will learn:

• How people buy
• What patterns visitors typically follow
• The definition of "pogo-sticking"
• Why visitor behavior is driven by relevance
• The three questions you need to ask to drive persuasive momentum

Related content:

• Understanding, Predicting, and Motivating Behavior: Part 2