In the follow-up to "Understanding Predicting and Motivating Behavior" Bryan Eisenberg and John Marshall walk through a specific example of how e-commerce stores can use scent to help consumers find what they are looking for. Using John's new hobby of amateur photography Bryan explains what stores are doing right to get you to buy (very little) and what they are doing wrong (a lot).

Length: 1 hour 13 min.

You will learn:

• Why the first pages your customers see will influence there decision on another page
• The classic mistake that people make in marketing to early stage buyers
• Why sales is about a transfer of confidence
• Why it is critical for the marketing and technology departments to work together

Related content:

• Understanding Predicting and Motivating Behavior - Part 1