Customer reviews and testimonials are an extremely valuable asset to your website yet many companies do not offer them and those that do often do not use them as effectively as possible. Bryan Eisenberg shows how to turn customer reviews into better converting copy, where to place reviews and testimonials, and what to look for in a good testimonial in this month's conversion optimization conference call.

Conference Call: December 19, 2008

Length: 46 min.

You will learn:

• What causes customers to want to speak about your product
• Two ways of looking at voice of customer data
• Three triggers for word of mouth stories
• Why being generous is a good business strategy
• How to leverage word of mouth reviews
• How to use customer reviews to enhance product copy
• How to correctly implement customer reviews on your site
• How to help visitors find the right products
• Why you should choose quality over quantity when it comes to testimonials
• Why you need to know how many orders are declined on your website

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1 of the Conversion Optimization Call from December 19
  
• Listen to Part 2 of the Conversion Optimization Call from December 19