Listen to part one of Avinash Kaushik and Bryan Eisenberg's joint conference call where they answered your web analytics/conversion optimization questions on Tuesday, March 25, 2008.

Length: 51 min.

You will learn:

• The importance of conversion in bad economic times
• Why relevant traffic is much more important than more traffic
• Why perception matter when it comes to credibility
• How many survey responses you need for statistically significant data
• Why even a few survey responses will help you improve conversion
• Why your visitors primary purpose may surprise you
• Why benchmarking data means a lot, but isn't everything