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Writing Relevant PPC Ads to Maximize Conversions

Getting the clicks is meaningless if you can't convert - and the conversion process starts before the click. Bryan Eisenberg explains how important it is to design ads that capture the imagination with bold clear messaging that sets expectations, and guides users to conversion. With the right balance of placement, message, and scent, your PPC efforts will be more effective than ever.


Length: 26 min.

You will learn:

  • The 3 part definition of effective PPC Advertising
  • How to define your multiple markets
  • How 4 different users can have 4 different desires from the same product
  • How understanding the buying cycle can help focus your messaging
  • How pace and bias influence buying decisions
  • How to use personas to refine your campaigns
  • The white board method of defining your product's attributes

 

 
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Conversion Optimization
Learn to retain visitors and increase conversion rates from Conversion Optimization master, sought-after consultant and NY-Times bestselling author Bryan Eisenberg.