Getting the clicks is meaningless if you can't convert -- and the conversion process starts before the click. Bryan Eisenberg explains how important it is to design ads that capture the imagination with bold, clear messaging that sets expectations and guides users to conversion. With the right balance of placement, message, and scent, your PPC efforts will be more effective than ever.
Length: 26 min.
You will learn to:
Memorize the three-part definition of effective PPC advertising
Define your multiple markets
Describe how four users can have four different desires from the same product
Develop an understanding of the buying cycle to help focus your messaging
Explain how pace and bias influence buying decisions