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Email Basics Part 5: Get the Conversion - Michael Stebbins |
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In previous videos Michael has walked you through the steps required to get prospects from the email to your landing page. In this video Michael concludes the beginner series on email marketing by showing you how to close the deal with a landing page that converts. Drawing on the best practices taught by Bryan Eisenberg, Michael explains why maintaining relevance from the email to the landing page is crucial to getting the conversion.
Length: 28 min.
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You will learn:
- Why consistency is crucial to conversion
- How to measure you email marketing goals
- Why the reported open rate is not the same thing as the number of emails read
- How to analyze behavior after the click
- How to add URL parameters to track email campaigns in web analytics
- Why you should factor in the lifetime value of customers
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Email Marketing