Michael Stebbins introduces you to the most familiar and perhaps the most overlooked means of growing your business: email marketing. With the advent of search engine optimization and pay-per-click advertising email marketing has gone out of fashion, yet it remains the most cost effective way to communicate with potential customers. You've been using email for years, but unless you engage in email marketing you're guaranteed to learn something new from this video. We'll walk you through the email funnel from top to bottom and show you how to turn prospects into customers with email marketing.

Length: 23 min.

You will learn:

• Why email has increased liability compared to other marketing tactics
• Why email is the most cost effective means of communicating with prospects
• The many stages of the email funnel
• Why you must consider the life time value of customers that convert through email
• Why you must offer something of value to build your email list
• Why a generic email list is of little value
• The difference between good and bad sign-up forms
• How to collect email addresses and grow your list
• How to manage your email marketing list