How do I ensure my marketing emails are received? It used to be a question that never had to be asked, but those days are long gone. Spam, and the attempts to control it, makes email marketing much more difficult than simply offering something worth reading. These days you have to worry not only about your message, but what words you use in that message, with what punctuation, in what style, from what IP address. It's not easy, but there are tools to increase the deliverability rates of your emails and avoid spam filters. Michael Stebbins shows you how to reach the inbox while staying compliant with technical guidelines and laws that regulate commercial email communications.

Length: 28 min.

You will learn:

• Why you should avoid abusing the blind carbon copy
• Why bulk email programs are not desirable
• What an email header is and why you should understand its purpose
• How to ensure that your email messages are not blocked by an ISP
• How to write emails that avoid the appearance of spam
• When to pay for an email service provider
• How to choose the day and time to send your email
• How federal, state, and international law regulate email marketing
• Why you should offer a means for changing email preferences