Like a good headline, subject lines must entice while staying honest to the content which it describes. Luckily you don't need to say it all in the headline. The preview text is another opportunity to incent recipients to open your emails. Together, an engaging subject line and a descriptive text preview can do wonders for your open rates. Watch as Michael explains how to craft these essential elements, how to test your subject lines on a segment of your list, and how to get your emails opened more often. Learn these techniques and watch as your business grows cost effectively and with little effort.

Length: 15 min.

You will learn:

• Why the "from" line in your emails should be your company name
• Why personalized emails are opened at a much higher rate
• How to take advantage of the content preview text
• How many characters your subject line should contain
• How to craft an engaging and honest subject line
• The two questions to ask to create a subject line
• How to conduct a subject line test to increase open rates