Ok, so you targeted the right people, made it into their inbox, got them to open your email...what's next? If all you wanted to do was get your message across you may be content stopping right here, but most likely you have a goal to accomplish, whether it be a sale, a lead, or simply a visit to your site. To accomplish this you must get the click and Michael's back in the fourth video in the email series to show you just how to do that. Watch from beginning to end and you'll come away with a few tips to dramatically increase the numbers of clicks your emails receive, but don't stop there...watch the final video in the series to see how to get that conversion.

Length: 18 min.

You will learn:

• Why you need to get to your point quickly
• Why your emails should contain many links to your landing page
• Why your emails should be personalized
• How to maintain relevance from the subject to the body to the landing page
• Why you should avoid long form emails if you have a reputation to uphold
• Why your emails should always be readable with the images off
• How to use alt attributes that describe the content in an image