Search engines have a wide range of technical features which you can use to your advantage. In order to take full use of Search Engine Optimization you should understand how search results are provided, how keyword context functions, and how many other technical details work. In this video, Matt goes over the fundamentals of search engines and how to get the most out of them.
Length: 25 min.
You will learn:
The technical aspects of conducting a search query
How and why search results are organized in a particular way
How to optimize the design of your website snippet for SEO
How customization and regionalization have taken a role in SEO