Conversion is really just the first part of profitability basics. In this lesson with Matt Bailey, you'll discover the guidelines to see where you are making money and what your driving factors are. Develop a checklist that puts the fundamental building blocks for maximum profitability in place, and look to return on investment data to find your most profitable marketing channels.
Length: 26 min.
You will learn:
How to use opportunity analysis to compare to visits with revenue
How to focus on long-term sustainability and profit, not just great sales
Why you need to find your highest profit medium through channel reports
How to use LifeTime Value to choose the most profitable customers
How to get the most out of your SEO, social media, PPC, and analytics