Keyword research is the foundation of every online marketing activity. There are a wide variety of ways you will be interacting with your potential customers whether it be natural search, content development, conversion optimization, or social networking. Using the same words that your prospects are searching for shows them that you understand what they want and that you have the content they need.
Length: 16 min.
You will learn:
How keyword research has evolved
Ways to use keywords in your site navigation
How to use keywords in content, without offending the search engines
How keywords are used on YouTube, in PPC, and Online PR