How does keyword research affect your SEO? Without understanding keyword research, you might be optimizing for the wrong terms! Matt Bailey explains why it should be the cornerstone of your efforts. Keyword research is the practice of analyzing which words people use in their searches. Searches usually form patterns, and with keyword research you can use these patterns to reach more people through organic search results.
Length: 29 min.
You will learn:
Why the Pareto distribution does not apply to SEO
Three basic personalities of searcher:
Why considering the emotional state and needs of the searcher is crucial when designing a great page
How to predict when seasonal search terms will be most popular throughout the year using Google Insight
A 5-step model to understand searchers' decision making process
How to understand patterns in users' keyword entries using Excel and KeywordDiscovery.com
Why searchers' positioning of suffixes and prefixes in relation to keywords affects their behavior