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Anatomy of a top flight social media campaign

How can Twitter help sell aircraft? By being part of a well planned and executed social media PR battleplan, that's how. Greg Jarboe talks about making social media a balanced part of your online PR efforts, how to measure Return On Marketing Investment, and reviews a case study that shows how Piper Aircraft used social media to help sell a $140,000 product online.

Length: 38 min.

 

You will learn:

  • How to understand the butterfly effect of social media
  • How information seekers get more social influence
  • How the fundamental marketing communication model has changed
  • How social media finds its way into Google results
  • What Piper Aircraft did right in its multi-pronged campaign
  • How to do a better job of measuring success in social media
  • How to calculate Return on Marketing Investment
  • Why effective social media is about more than just pushing buttons and posting content

 
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Online PR
Learn to effectively manage your Online PR, and gain fast, relevant exposure for your business when you train with respected pioneers, authors and consultants led by Greg Jarboe and Jamie O'Donnell.