With the financial crisis on Wall Street the topic de jour is how to handle a public relations nightmare. Greg Jarboe covers crisis management at the beginning of this month's call before explaining why keyword research is not just for Business-to-Consumer companies. Stick around for the end of the call when Greg gives some sage advice regarding how to make sure your PR company is working for you.

Online Publicity Conference Call: September 29, 2008

Length: 47 min.

You will learn:

• Why silence is not an option in a crisis
• Why keyword research is important for B2B marketing
• Why traditional PR requires a really great story
• Why writing articles for article sites is good PR
• Why less reporters means more opportunities for bloggers
• The average number of words in a search query
• Why patience is required when putting video on YouTube
• Why your PR agency must be measuring success by traffic to your site

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2