Every business has to decide how to respond to negative publicity, but usually it comes and goes quickly. What happens when negative publicity lingers in the search results for important keywords? Drawing on his experience of helping companies deal with these situations, Jamie O'Donnell provides advice on how to crowd out negative commentary about your business from the first page of Google's search results.

Online Publicity Conference Call: August 8, 2008

You will learn:

• How to push negative publicity out of the top search results
• How the rankings of reviews depend on the posting frequency
• How to incent customers to leave positive reviews
• Why automated tools may do more harm than good
• Why you may want to get listed in your Chamber of Commerce
• How being profiled in a local newspaper can help increase your share of search results

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to the Online Publicity Call from August 8, 2008