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Direct Comparison of Optimized and Unoptimized Releases - Greg Jarboe
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This fascinating study, originally for MarketingSherpa, shows the effects of optimization to traffic, and more importantly to blog coverage which leads to higher conversion rates for the ecommerce store we used in the test. We even highlight differences between different wire services and how they impact behavior.

Length: 10 min.

You will learn:

  • How a MarketingSherpa case study went awry
  • Why your targeted keywords should have more than one term
  • How publicity can generate more clicks than the press release itself
  • How different wire services can generate a different number of referrals
  • How blogs can generate more traffic than a news site

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