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Fundamentals Workshop: Old Sales Wisdom Applied Online - 08/10/10

Can traditional offline sales methods work online? Sure, because customers and businesses want the same things now that they've always wanted. In this recorded webinar, Matt Bailey takes a look at some familiar brick and mortar sales techniques, and shows you how their core concepts translate to the world of the web. After all, the platform may have changed, but the goals remain the same.

Length: 57 min.

You will learn:

  • The importance of knowing your market
  • Why listening to your customer is still job one
  • How to think of customer interactions as 'conversations'
  • Building rapport and creating need
  • What Mint.com, Target and other big names are doing right - and wrong
  • How to keep from 'muddying the water'

 

 
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