Greg Jarboe and Jamie O'Donnell teach the essentials of approaching bloggers for coverage. In less than 20 minutes Greg and Jamie will get you up to speed on do's and dont's of this important aspect of online PR.

Length: 20 min.

You will learn:

• How to pick the most important blogs
• What to do before you approach a blogger
• Essential components of your pitch
• What you should NEVER do in a pitch to a blogger
• Two important things to do when you get covered
• Two examples from Greg and Jamie's agency experience