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Measuring Social Media Campaigns
So you're juggling Twitter, Facebook, YouTube, Flickr, and a blog. But is it working for you? With today’s changing media platforms, it's hard to measure the real success of your social media marketing campaigns. Many still rely on outdated models and make the mistake of assuming output equals outcome. Let Greg Jarboe demystify the measurement of social media campaigns, and give you a new model to measure results with metrics that weren't available before.

Length: 42 min.

  

You will learn:

  • Which methods for measuring social media campaigns are outdated
  • The 4 things search engine marketers measure that apply to social media
  • New metrics for measuring social media campaigns
  • How to measure awareness, sales, and traffic
  • How to optimize press releases
  • How you can gain and economically measure significant results

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