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Online PR 2.0 Part 1 - Introduction |
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In this series, Greg Jarboe brings you up to speed on the rapid evolution of Online PR. You'll learn the changes you need to make in your PR plans, where to focus your energies, and how to structure your campaigns and pitches to take best advantage of the changing landscape. And plenty of case studies make for clear examples of just how it all works.
Length: 17 min.
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You will learn:
- just what Online PR means
- why blogs are the new journalistic platform
- new tools you can use to find keywords
- what you need to do with the search terms, and where to incorporate them
- how to edit headlines and leading paragraphs to include keywords
- why newspapers are closing while online blogs are increasing (you should be pitching to bloggers!)
- the need to shift tactics to match media trends
- how blogs can generate more traffic than mainstream media
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Online Publicity