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Online PR 2.0 Part 2 - Christian Science Monitor |
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In part two, Greg walks you through a campaign for The Christian Science Monitor. The project presents unique challenges with AP style, and demonstrates the value of including media in your PR.
Length: 18 min.
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You will learn:
- how to drive traffic to your site
- why you might need to violate AP style in order to optimize
- the importance of including graphic elements when pitching to bloggers and media
- how to reach your objectives using bloggers
- the benefits of blogs over traditional media
- measurable strategies that you can use
- why a single plan doesnt work every time; implement a mix of different strategies
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Online Publicity