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Online PR 2.0 Part 3 - Windows Secrets |
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In part three, you'll follow Greg through a blog-only campaign for Windows Secrets. Discover how to mount a successful campaign based solely on identifying influential bloggers and journalists, pitching correctly, and then carefully monitoring and measuring successes.
Length: 10 min.
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You will learn:
- how to mount a campaign using only blog outreach
- how to measure in concrete ways
- how to figure out who will be interested in your story
- how to identify influential bloggers and journalists
- how to increase coverage by pitching to the opinion leaders
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Online Publicity