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Online PR 2.0 Part 4 - Wharton School |
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In part 4 of the series, Greg looks at a campaign mounted for The Wharton School. It's a great example of the value in leveraging recognized brand names to promote events, and the value of telling a story.
Length: 11 min.
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You will learn:
- how to leverage a brand name for an event
- why you need to figure out your story
- how to promo an event before it happens and the content isn't even created yet
- how to map influential bloggers who follow the keynote speakers; find out who to contact to have the biggest ripple effect
- why old fashioned e-mail pitches still work (if you respect bloggers like journalists)
- how to create buzz, get publicity before an event
- the 3 main ingredients of a successful event campaign
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Online Publicity