Online PR 2.0 Part 6 - Parents Magazine from Market Motive

Online PR 2.0 Part 6 - Parents Magazine

Part six follows a campaign for Parents Magazine. Learn the unique needs and challenges of magazine content, how to address the issue of optimizing old news, and enticing bloggers to encourage others to join in.

Length: 12 min.

You will learn:

how to optimize an ongoing event after it has started
how to optimize old news
how to use blog outreach, multiple optimized press releases
how to find other things you can optimize in a magazine's unique content
how to get bloggers to encourage others to join
why measurement is so critical to reaching the next level

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